January 28, 2020 – Simpsonville, SC – Muffin Mam is pleased to announce the recent addition of three professional sales executives to the Company.  These individuals bring a wealth of industry experience and expertise to Muffin Mam, while the breadth and depth of both their relationships and product knowledge will allow the company to advance within the industry and bring innovative new products to the market.

Keith Appling joins Muffin Mam in the position of Senior Vice President of Sales. Bringing 30+ years of sales experience, he most recently held the position of Chief Sales Officer with Lawrence Foods. Contributing to multiple companies, Keith began his career as a technician, quickly advancing to the roles of Regional Sales Manager, National Sales Manager, Chief Sales Officer, and now Senior Vice President of Sales with Muffin Mam.

Shanon Swartz has accepted the role of Vice President of National Accounts with Muffin Mam, bringing 30+ years of extensive bakery industry knowledge and expertise. Throughout her career, Shanon has held multiple positions including Technical Trainer, Category Manager, and Key Account Manager.  Most recently, she was the Director of Sales for National Accounts with DecoPac.  In addition to sales and cake decorating experience, Shanon brings valuable insight to Muffin Mam by providing our customers with both creative and executable baking solutions.

Bill Smalls has also joined Muffin Mam as Vice President of Sales, Northeast Region. His career, spanning over 30 years, has given him extensive experience with frozen dough, muffins, cakes, icing, parbaked breads, and fully baked breads. Bill brings an extensive network of relationships, as well as a passion for serving customers to the Muffin Mam team.

Dewey Armstrong, CEO of Muffin Mam conveys that “As we celebrate the 30th anniversary of the company and open our state-of-the-art, environmentally-friendly new bakery facility in Laurens, SC it is only fitting that we bring in three true sales professionals to join with one of the most seasoned and innovative operations teams in the industry.  Together, we look forward to building a true market leader, both in the quality of our products and our flexible baking solutions, delivered with unparalleled customer service.”

The Muffin Mam, Inc. (muffinmam.com) is a wholesale bakery specializing in crème cakes, loaf and pound cakes, angel food cakes, gourmet muffins, and, now, fully decorated, base iced, and undecorated sheet cakes.  Proudly serving the world’s largest retailers and food service outlets since 1990, Muffin Mam is committed to passionately serving our customers by providing the highest quality baked goods made from the finest ingredients, exceeding industry expectations, and helping our partners and employees thrive.  At Muffin Mam, the quality is baked into every muffin and every cake, every day!

Click HERE for a pdf of this news release.